diff --git a/components/rewrite-card.vue b/components/rewrite-card.vue
index b3b86b3..bbce897 100644
--- a/components/rewrite-card.vue
+++ b/components/rewrite-card.vue
@@ -1,5 +1,4 @@
 <script setup lang="ts">
-import { trackEvent } from "@aptabase/web";
 import type { FormSubmitEvent } from "@nuxt/ui";
 
 const { user } = useUserSession();
@@ -35,10 +34,6 @@ const validate = ({
 };
 
 const submit = async (event: FormSubmitEvent<typeof formData>) => {
-  trackEvent("rewrite_activity", {
-    activityUrl: event.data.activityUrl,
-  });
-
   await $fetch("/api/rewrite", {
     method: "POST",
     query: {
diff --git a/nuxt.config.ts b/nuxt.config.ts
index 70beb67..d2c1a7c 100644
--- a/nuxt.config.ts
+++ b/nuxt.config.ts
@@ -15,7 +15,9 @@ export default defineNuxtConfig({
     openaiApiKey: "",
     databaseUrl: "",
     public: {
-      aptabaseAppKey: "",
+      posthogPublicKey: "",
+      posthogHost: "",
+      posthogDefaults: "2025-05-24",
     },
   },
   future: { compatibilityVersion: 4 },
diff --git a/package-lock.json b/package-lock.json
index ccd2912..0f58182 100644
--- a/package-lock.json
+++ b/package-lock.json
@@ -7,7 +7,6 @@
       "name": "nuxt-app",
       "hasInstallScript": true,
       "dependencies": {
-        "@aptabase/web": "^0.4.3",
         "@formkit/tempo": "^0.1.2",
         "@google/genai": "^1.5.1",
         "@neondatabase/serverless": "^1.0.0",
@@ -21,6 +20,8 @@
         "nuxt": "^3.16.2",
         "nuxt-auth-utils": "0.5.18",
         "openai": "^4.95.1",
+        "posthog-js": "^1.256.2",
+        "posthog-node": "^5.1.1",
         "radash": "^12.1.0",
         "ts-pattern": "^5.7.1",
         "url": "^0.11.4",
@@ -106,12 +107,6 @@
         "url": "https://github.com/sponsors/antfu"
       }
     },
-    "node_modules/@aptabase/web": {
-      "version": "0.4.3",
-      "resolved": "https://registry.npmjs.org/@aptabase/web/-/web-0.4.3.tgz",
-      "integrity": "sha512-IcFGvgEcc26chrRDmnOxzH/HLeNexrAoDx2DjNFAoTjfZCSJmxrABqseVLlTI7JeGKfDdIVI+IC3AWj5v+2J0A==",
-      "license": "MIT"
-    },
     "node_modules/@babel/code-frame": {
       "version": "7.26.2",
       "resolved": "https://registry.npmjs.org/@babel/code-frame/-/code-frame-7.26.2.tgz",
@@ -5430,6 +5425,17 @@
         "url": "https://github.com/sponsors/mesqueeb"
       }
     },
+    "node_modules/core-js": {
+      "version": "3.43.0",
+      "resolved": "https://registry.npmjs.org/core-js/-/core-js-3.43.0.tgz",
+      "integrity": "sha512-N6wEbTTZSYOY2rYAn85CuvWWkCK6QweMn7/4Nr3w+gDBeBhk/x4EJeY6FPo4QzDoJZxVTv8U7CMvgWk6pOHHqA==",
+      "hasInstallScript": true,
+      "license": "MIT",
+      "funding": {
+        "type": "opencollective",
+        "url": "https://opencollective.com/core-js"
+      }
+    },
     "node_modules/core-util-is": {
       "version": "1.0.3",
       "resolved": "https://registry.npmjs.org/core-util-is/-/core-util-is-1.0.3.tgz",
@@ -7041,6 +7047,12 @@
         }
       }
     },
+    "node_modules/fflate": {
+      "version": "0.4.8",
+      "resolved": "https://registry.npmjs.org/fflate/-/fflate-0.4.8.tgz",
+      "integrity": "sha512-FJqqoDBR00Mdj9ppamLa/Y7vxm+PRmNWA67N846RvsoYVMKB4q3y/de5PA7gUmRMYK/8CMz2GDZQmCRN1wBcWA==",
+      "license": "MIT"
+    },
     "node_modules/file-uri-to-path": {
       "version": "1.0.0",
       "resolved": "https://registry.npmjs.org/file-uri-to-path/-/file-uri-to-path-1.0.0.tgz",
@@ -10388,6 +10400,49 @@
       "integrity": "sha512-i/hbxIE9803Alj/6ytL7UHQxRvZkI9O4Sy+J3HGc4F4oo/2eQAjTSNJ0bfxyse3bH0nuVesCk+3IRLaMtG3H6w==",
       "license": "MIT"
     },
+    "node_modules/posthog-js": {
+      "version": "1.256.2",
+      "resolved": "https://registry.npmjs.org/posthog-js/-/posthog-js-1.256.2.tgz",
+      "integrity": "sha512-ypepnUHr33i5a1Uk39mozZXXTENRPC17HCG3WHKK6aRcpNwNs8uEqXaIKICGNM+qre+totKeTgl0WoaUFYmyoQ==",
+      "license": "SEE LICENSE IN LICENSE",
+      "dependencies": {
+        "core-js": "^3.38.1",
+        "fflate": "^0.4.8",
+        "preact": "^10.19.3",
+        "web-vitals": "^4.2.4"
+      },
+      "peerDependencies": {
+        "@rrweb/types": "2.0.0-alpha.17",
+        "rrweb-snapshot": "2.0.0-alpha.17"
+      },
+      "peerDependenciesMeta": {
+        "@rrweb/types": {
+          "optional": true
+        },
+        "rrweb-snapshot": {
+          "optional": true
+        }
+      }
+    },
+    "node_modules/posthog-node": {
+      "version": "5.1.1",
+      "resolved": "https://registry.npmjs.org/posthog-node/-/posthog-node-5.1.1.tgz",
+      "integrity": "sha512-6VISkNdxO24ehXiDA4dugyCSIV7lpGVaEu5kn/dlAj+SJ1lgcDru9PQ8p/+GSXsXVxohd1t7kHL2JKc9NoGb0w==",
+      "license": "MIT",
+      "engines": {
+        "node": ">=20"
+      }
+    },
+    "node_modules/preact": {
+      "version": "10.26.9",
+      "resolved": "https://registry.npmjs.org/preact/-/preact-10.26.9.tgz",
+      "integrity": "sha512-SSjF9vcnF27mJK1XyFMNJzFd5u3pQiATFqoaDy03XuN00u4ziveVVEGt5RKJrDR8MHE/wJo9Nnad56RLzS2RMA==",
+      "license": "MIT",
+      "funding": {
+        "type": "opencollective",
+        "url": "https://opencollective.com/preact"
+      }
+    },
     "node_modules/prebuild-install": {
       "version": "7.1.3",
       "resolved": "https://registry.npmjs.org/prebuild-install/-/prebuild-install-7.1.3.tgz",
@@ -13061,6 +13116,12 @@
         "node": ">= 14"
       }
     },
+    "node_modules/web-vitals": {
+      "version": "4.2.4",
+      "resolved": "https://registry.npmjs.org/web-vitals/-/web-vitals-4.2.4.tgz",
+      "integrity": "sha512-r4DIlprAGwJ7YM11VZp4R884m0Vmgr6EAKe3P+kO0PPj3Unqyvv59rczf6UiGcb9Z8QxZVcqKNwv/g0WNdWwsw==",
+      "license": "Apache-2.0"
+    },
     "node_modules/webidl-conversions": {
       "version": "3.0.1",
       "resolved": "https://registry.npmjs.org/webidl-conversions/-/webidl-conversions-3.0.1.tgz",
diff --git a/package.json b/package.json
index 6d0d239..7125754 100644
--- a/package.json
+++ b/package.json
@@ -9,7 +9,6 @@
     "postinstall": "nuxt prepare"
   },
   "dependencies": {
-    "@aptabase/web": "^0.4.3",
     "@formkit/tempo": "^0.1.2",
     "@google/genai": "^1.5.1",
     "@neondatabase/serverless": "^1.0.0",
@@ -23,6 +22,8 @@
     "nuxt": "^3.16.2",
     "nuxt-auth-utils": "0.5.18",
     "openai": "^4.95.1",
+    "posthog-js": "^1.256.2",
+    "posthog-node": "^5.1.1",
     "radash": "^12.1.0",
     "ts-pattern": "^5.7.1",
     "url": "^0.11.4",
diff --git a/pages/index.vue b/pages/index.vue
index b7319c9..b412fa2 100644
--- a/pages/index.vue
+++ b/pages/index.vue
@@ -1,6 +1,4 @@
 <script setup lang="ts">
-import { trackEvent } from "@aptabase/web";
-
 useHead({ title: "Ghostwriter" });
 
 const { user } = useUserSession();
@@ -39,10 +37,6 @@ onMounted(() => {
 const saveOp = watchPausable(
   preferences,
   async (newData) => {
-    trackEvent("update_preferences", {
-      enabled: newData.enabled,
-    });
-
     await $fetch("/api/preferences", {
       method: "PUT",
       body: toValue(preferences),
diff --git a/plugins/aptabase.client.ts b/plugins/aptabase.client.ts
deleted file mode 100644
index 53dabcf..0000000
--- a/plugins/aptabase.client.ts
+++ /dev/null
@@ -1,19 +0,0 @@
-import { init, trackEvent } from "@aptabase/web";
-
-export default defineNuxtPlugin((nuxtApp) => {
-  const config = useRuntimeConfig();
-
-  nuxtApp.hook("app:mounted", () => {
-    init(config.public.aptabaseAppKey, { isDebug: import.meta.dev });
-  });
-
-  nuxtApp.hook("page:finish", () => {
-    const route = useRoute();
-
-    trackEvent("page_view", {
-      path: route.path,
-      name: String(route.name),
-      redirectedFrom: String(route.redirectedFrom),
-    });
-  });
-});
diff --git a/plugins/posthog.client.ts b/plugins/posthog.client.ts
new file mode 100644
index 0000000..308023f
--- /dev/null
+++ b/plugins/posthog.client.ts
@@ -0,0 +1,20 @@
+import posthog from "posthog-js";
+
+export default defineNuxtPlugin(() => {
+  const runtimeConfig = useRuntimeConfig();
+
+  const posthogClient = posthog.init(runtimeConfig.public.posthogPublicKey, {
+    api_host: runtimeConfig.public.posthogHost,
+    //@ts-expect-error typing is more explicit than what it should
+    defaults: runtimeConfig.public.posthogDefaults,
+    loaded: (posthog) => {
+      if (import.meta.env.MODE === "development") posthog.debug();
+    },
+  });
+
+  return {
+    provide: {
+      posthog: () => posthogClient,
+    },
+  };
+});
diff --git a/server/api/tasks/generate-content.post.ts b/server/api/tasks/generate-content.post.ts
index ad0a7fa..d54787d 100644
--- a/server/api/tasks/generate-content.post.ts
+++ b/server/api/tasks/generate-content.post.ts
@@ -1,8 +1,11 @@
+import { get } from "radash";
 import { createActivityContent } from "~~/server/utils/create-content";
 
 export default defineEventHandler(async (event) => {
   await validateHookdeck(event);
 
+  const posthog = event.context.posthog;
+
   const body = await readBody(event);
   const db = useDrizzle();
 
@@ -40,11 +43,33 @@ export default defineEventHandler(async (event) => {
 
   await strava!(`activities/${body.object_id}`, {
     method: "PUT",
-    body: stravaRequestBody,
+    body: {
+      name: stravaRequestBody.name,
+      description: stravaRequestBody.description,
+    },
   }).catch((error) => {
     throw createError({
       statusCode: 500,
       message: `Strava API: ${error.message}`,
     });
   });
+
+  posthog.identify({
+    distinctId: String(user.id),
+    properties: {
+      name: user.name,
+      country: user.country,
+    },
+  });
+
+  posthog.capture({
+    distinctId: String(user.id),
+    event: "content generated",
+    properties: {
+      activity: currentActivity.id,
+      activityType: get(currentActivity, "sport_type", "unknown"),
+      highlight: stravaRequestBody.meta.highlight,
+      tone: stravaRequestBody.meta.tone,
+    },
+  });
 });
diff --git a/server/api/tasks/remove-athlete.post.ts b/server/api/tasks/remove-athlete.post.ts
index fb76fd1..046c513 100644
--- a/server/api/tasks/remove-athlete.post.ts
+++ b/server/api/tasks/remove-athlete.post.ts
@@ -4,6 +4,8 @@ import { eq } from "drizzle-orm";
 export default defineEventHandler(async (event) => {
   await validateHookdeck(event);
 
+  const posthog = event.context.posthog;
+
   const body = await readBody(event);
   const db = useDrizzle();
 
@@ -11,9 +13,29 @@ export default defineEventHandler(async (event) => {
     return;
   }
 
+  const user = await db.query.users.findFirst({
+    where: (f, o) => o.eq(f.id, get(body, "object_id")),
+    with: {
+      preferences: true,
+    },
+  });
+
+  posthog.identify({
+    distinctId: String(user!.id),
+    properties: {
+      name: user!.name,
+      country: user!.country,
+    },
+  });
+
   await db
     .delete(tables.users)
     .where(eq(tables.users.id, get(body, "object_id")));
 
+  posthog.capture({
+    distinctId: get(body, "object_id"),
+    event: "user deleted",
+  });
+
   sendNoContent(event);
 });
diff --git a/server/plugins/posthog.ts b/server/plugins/posthog.ts
new file mode 100644
index 0000000..edf8686
--- /dev/null
+++ b/server/plugins/posthog.ts
@@ -0,0 +1,28 @@
+import { PostHog } from "posthog-node";
+
+export default defineNitroPlugin((nitroApp) => {
+  const runtimeConfig = useRuntimeConfig();
+
+  const posthog = new PostHog(runtimeConfig.public.posthogPublicKey, {
+    host: runtimeConfig.public.posthogHost,
+    defaults: runtimeConfig.public.posthogDefaults,
+  });
+
+  nitroApp.hooks.hook("request", (event) => {
+    event.context.posthog = posthog;
+  });
+
+  nitroApp.hooks.hook("beforeResponse", async () => {
+    await posthog.shutdown();
+  });
+
+  nitroApp.hooks.hook("close", async () => {
+    await posthog.shutdown();
+  });
+});
+
+declare module "h3" {
+  interface H3EventContext {
+    posthog: PostHog;
+  }
+}
diff --git a/server/routes/auth/strava.ts b/server/routes/auth/strava.ts
index 1f37204..c3b2d08 100644
--- a/server/routes/auth/strava.ts
+++ b/server/routes/auth/strava.ts
@@ -24,6 +24,8 @@ export default defineOAuthStravaEventHandler({
       });
     }
 
+    const posthog = event.context.posthog;
+
     const userPayload = {
       id: auth.user.id,
       name: `${auth.user.firstname} ${auth.user.lastname}`,
@@ -80,6 +82,19 @@ export default defineOAuthStravaEventHandler({
       user: userPayload,
     });
 
+    posthog.identify({
+      distinctId: String(user!.id),
+      properties: {
+        name: user!.name,
+        country: user!.country,
+      },
+    });
+
+    posthog.capture({
+      distinctId: String(user!.id),
+      event: "user logged in",
+    });
+
     sendRedirect(event, "/");
   },
 });
diff --git a/server/utils/create-content.ts b/server/utils/create-content.ts
index c994d59..8332ec5 100644
--- a/server/utils/create-content.ts
+++ b/server/utils/create-content.ts
@@ -1,4 +1,4 @@
-import { chain, draw, get, isEmpty, omit, pick, tryit } from "radash";
+import { chain, draw, get, isEmpty, omit, tryit } from "radash";
 import { safeDestr } from "destr";
 import { match } from "ts-pattern";
 import { User } from "./drizzle";
@@ -191,6 +191,10 @@ export const createActivityContent = async ({
   const stravaRequestBody = {
     name: responseObject!.title,
     description: responseObject!.description,
+    meta: {
+      highlight,
+      tone,
+    },
   };
 
   return [aiError || parseError, stravaRequestBody] as const;
diff --git a/server/utils/posthog-client.ts b/server/utils/posthog-client.ts
new file mode 100644
index 0000000..f505436
--- /dev/null
+++ b/server/utils/posthog-client.ts
@@ -0,0 +1,20 @@
+import { PostHog } from "posthog-node";
+
+let client: PostHog;
+
+export const usePosthog = () => {
+  const runtimeConfig = useRuntimeConfig();
+
+  client =
+    client ??
+    new PostHog(runtimeConfig.public.posthogPublicKey, {
+      host: runtimeConfig.public.posthogHost,
+      defaults: runtimeConfig.public.posthogDefaults,
+    });
+
+  if (process.dev) {
+    client.debug();
+  }
+
+  return client;
+};